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UGC/
Content Strategy
I offer end-to-end content strategy and UGC services—including concept development, copywriting, storyboarding, and editing. Whether you're looking to build brand trust, showcase product functionality, or tell a human-centered story, I craft content that connects. Every piece is tailored to your audience and designed to move them—whether that’s to engage, share, or convert.
Crun Chis: Edible Cutlery
for a Greener Future
Audience: Local businesses – coffee shops, bakeries, ice cream shops, and restaurants.
Goal: Increase product adoption by building awareness, trust, and alignment with sustainability values.
Content Pillars
1. Addressing Doubts Through Demonstration:
Created content that showcased how Crun Chis stands up to hot and cold beverages and desserts, helping eliminate product hesitation. Focused on real customer reactions and use cases.
2. Familiarizing Customers With the Product
Produced behind-the-scenes content that walked through the production process and highlighted ingredient transparency to build trust and authenticity.
3. Sustainable Impact Messaging
Built content that clearly communicated the environmental benefits of switching to Crun Chis using stats and digestible visuals.
Café Primitivo – Specialty Colombian Coffee with a Human Touch
Audience: Coffee drinkers who value origin, quality, and sustainability – with a focus on global consumers
Goal: Build brand affinity by humanizing the product and showcasing its versatility and values.
Content Pillars
1. A Good Drink Can Go Anywhere
Developed content around the idea that great coffee shouldn't be compromised—whether you’re in the mountains, at your desk, or on the road. Showcased the portability and quality of Café Primitivo’s brews in different everyday settings.
2) How It’s Made – From Bean to Cup
Created content that highlights the production process, with a focus on farmers, ethical sourcing, and care in every step. This brought transparency to the brand and fostered a deeper sense of trust.
3. A Day in the Life of the Eco
Documented the rhythms and moments of the Café Primitivo ecosystem—farming, roasting, packing, sipping. These “day in the life” snapshots helped humanize the brand and build cultural connection.
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