Creative Strategy Meets Persuasive Copy:
Content That Resonates
& Converts.
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🎯 Craft content that connects and converts
→ From scroll-stopping hooks to persuasive storytelling
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🧠 Leverage AI-driven insights
→ Optimize ads and funnels with data-backed decisions
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✍️ Write strategic, high-converting copy
→ Designed to boost engagement and drive action -
🧍♀️ Develop detailed audience avatars
Sara Cardona
CREATIVE STRATEGIST
How I can help (YOU)
Copy Writing
✨ Storytelling That Sticks :
Whether it’s your brand’s origin story or the heart behind your next campaign, I help you find the words that connect — the kind that feel human, not scripted.
🎯 Copy That Converts (Without Sounding Pushy)
Need ads that actually stop the scroll? I write punchy, on-brand copy for ads and campaigns that sound like you and sell like magic.
Ad Creation/Strategy
🎨 Ad Creative (Made with AI Magic)
Need fresh visuals fast? I craft eye-catching graphics and scroll-worthy images using AI tools to speed up the process — without sacrificing quality or vibe.
📊 Strategy That’s Smarter
Where should your ad run? Who should see it? What messaging works best at what stage? I help shape an ad strategy that aligns with your goals and grows with your audience.
Content Creation & Strategy
🎥 UGC Video Content
Authentic, engaging, and made to stop the scroll. I help you concept, script, or produce user-generated-style videos that feel organic but perform like a pro ad.
🗓️ Content Calendar Planning
No more guessing what to post. I build content calendars tailored to your brand, goals, and platforms — so you always know what’s going out, when, and why.
My Strategy: Story-First Content that Converts
My content is built on a simple, effective framework:
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Value Proposition:
Start with the emotional connection—highlight a real problem or discomfort.
→ “Here’s how this improves your life.” -
Benefits:
Show what changes—how it feels, looks, or fits into their routine.
→ “Here’s what you’ll love.” -
Product Features:
Back it up with proof—ingredients, data, texture, or design.
→ “Here’s why it works.”
🎨 Creatively, I made sure to:
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Keep the music light and hopeful
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Use dynamic scene changes every 2–3 seconds to keep attention
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Highlight emotional keywords visually (“redness,” “breakouts,” “finally clear”)
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Stay true to the brand tone with a clean, neutral color palette (white, black, green
Audience Segmentation:
Right Message, Right MomentI tailor every video to where the audience is in their journey:
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Solution-unaware: Focus on empathy and discovery—less selling, more connecting.
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Problem-aware: Emphasize the pain points they know too well, and show the transformation.
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Product-aware: Highlight why this product wins—key features, expert backing, and proof of results.
P.S. I Also Offer Coaching
Want to DIY your brand voice, content, or ad strategy — but wish someone could walk you through it? I offer 1:1 coaching for founders, freelancers, and creative teams who want guidance, feedback, and confidence in their copy or content game.
Whether you're writing your own launch, planning your content, or figuring out how to talk to your audience without sounding like everyone else — I’m here to help you find your voice (and use it well).
Here’s How It Flows....
1. Free Discovery Call
We hop on a quick call to get to know each other. You tell me what you're dreaming up, what you need, and what your goals are.
2. You Share Your Vision
We dig into your plans, your people, your strategy (or where you want to go), so I can see the big picture — and where I can help.
3. I Build You a Game Plan
I’ll come back with a high-level outline of what I recommend: copy needs, content ideas, creative direction — all mapped out for your approval.
4. First Draft, Delivered
Once you give the green light, I get to work on your first draft. Expect something that already feels like you, with room for polish.
5. You Give Feedback
We fine-tune the words together — this is the collaborative part. You tell me what hits, what doesn’t, and I adjust accordingly.
6. Payment & Final Edits
Once everything feels right, we wrap things up with payment and final refinements (if needed). Simple and clear.
7. You Get the Goods
I hand over your final copy, fully ready to launch, post, or plug into whatever you’ve got going. Done, dusted, and delivered.